Mellow
Mellow, a contemporary lingerie and pijamas brand based in California, US, embarked on a creative journey tasked with crafting an alluring and impactful corporate identity that encapsulates the core values of comfort, inclusivity, and body positivity. Mellow's brand identity is not merely a visual representation,
it is a reflection of the brand's values and its mission to empower women.
At the heart of Mellow's brand identity lies the delicate yet powerful logo symbol that exudes femininity,
strength, and self-love. The logo is an abstract form crafted using elegant, gentle curves and rounded forms as other graphic elements, which are part of the visual identity. All of these beautifully represent the brand's commitment to providing stylish and comfortable products that embrace every woman's body type and skin tone.
